I’ve spent my career understanding what moves people, and how marketing genuinely makes a difference.
Hi, I’m Sue Warren.
It’s been over 20 years since I started helping marketing teams make better decisions across Sky, Virgin Media, Telewest and Unilever. What’s always driven me is a fascination with people. Why they choose, why they change, and what it really takes for marketing to move them.
Also I didn’t just fall into marketing, I’ve always loved the puzzle of consumer behaviour, and a creative and commercial challenge to turn a messy reality into clarity and momentum.
Clarity changes everything. That’s why I do this now. I love helping to cut through the noise, find the consumer insight that actually matters, and build the confidence and capability to deliver work that makes a real impact.
And that’s why I built Marketing Excellence as a consultancy: to help leaders and teams get the clarity, capability and confidence they need to do their best work.
My Approach
Clarity that drives better decisions - strengthening marketing thinking so teams unlock better work and better outcomes.
Practicality that works day‑to‑day - change only sticks when marketers feel the benefit in their real roles.
Impact you can see and measure - demonstrating results to secure senior endorsement and sustain behaviour change.
Challenge with empathy - honest, constructive conversations that help teams raise their standards and make braver choices.
A partnership - meeting you exactly where you are, not where a textbook says you should be.
I’m known for bringing warmth, calm and credibility into rooms that might be high‑pressure or ambiguous; helping teams to create space to think clearly and move forward confidently with better decisions and more effective work.
Working across categories, disciplines and leadership roles has taught me that Marketing Excellence is a daily balancing act. Teams are under pressure, processes get messy, and good intentions don’t always translate into effective work.
I’ve seen the system from every angle:
Strategy and planning
Creative and media effectiveness
Consumer behaviour, insight and targeting
Performance, MMM and ROMI
Cross‑functional leadership
Agency collaboration
Capability building and embedding change
Reasons to believe me
Selected Highlights:
Built Sky’s Marketing Capability function, awarded by the Marketing Society, upskilling 500+ marketers
Significant ROMI and effectiveness uplifts across Virgin Media, NOW TV and Sky
Average System1 scores improved by 40% in 18 months
Elevated creative standards, curiosity, how teams think, brief and judge
Deep learning gained from a couple of failed product launches over the years! Undoubtedly the best but most expensive way to hone your craft.
These experiences have shaped how I work today: structured, practical, collaborative, and grounded in what will genuinely help marketers do better work.